EL CENTRO 鈥 Tucked away in downtown El 无毛视频 between Main Street and Broadway Avenue lies a musical treasure trove of classic and nouveau vinyl, cassette tapes and local music in rows upon rows, complete with action figures, a tape deck and turntable.

Harkening back to decades gone by yet still within the recent resurgence of vinyl records, Discordia Records is “the Imperial Valley’s own fully fledge record store,” according to the local shop’s website, .

The locally owned and operated store sells a variety of musical genres on vinyl, kind of like families used to listen to 鈥榖ack in the day,鈥 Discordia Records owner and operator, Derrick Sparrow.

Sparrow鈥檚 Discordia Records store is perhaps one of the Valley鈥檚 best kept secrets outside of the old school and new school 鈥渕usicheads鈥 of the region, he said. The shop has been open in downtown El 无毛视频 since 2016.

鈥淚 buy people鈥檚 record collections: If you have old records, CDs, cassettes, books, VHS, band T-shirts, I鈥檒l give you cash for it,鈥 Sparrow said. 鈥淚t鈥檒l go to local aficionados and loving homes.鈥

Sparrow, originally of Calexico, said while he grew up listening to his parents鈥 vinyl records, he listened to compact discs (CDs) throughout his formative years.

鈥淓ventually I became a teenager and started buying more CDs,鈥 Sparrow said at his record store on Wednesday, November 29. 鈥淎t the time records were (dirt) cheap; you couldn鈥檛 give them away in the 鈥90s.鈥

鈥淚n my mid to late teens I started buying records,鈥 he said.

Sparrow started to amass a collection of records since the pricing was so low in his teens and through his college years.

“I was already selling media online when I was in college, like used CDs and books on eBay and , whatever platforms were available at the time,” he said.

鈥淚 was always into music, records, CDs and whatever physical media I could get my hands on,鈥 he said. 鈥淚 had a lot of records 鈥 and eventually the opportunity (to sell them) presented itself.鈥

Sparrow started selling his first items online.

鈥淚 was in college so it was just like (disposable) income, stuff I would find at Goodwill and thrift shops,鈥 he said. 鈥淚 started selling records 鈥 just stuff I had leftover in my collection 鈥 maybe a decade ago at a record show in Mexicali.鈥

It was through selling at the large, annual record show in Mexicali 鈥 鈥淓xpo Vinyl,鈥 a music swap meet of sorts, which occurs in mid-December every year 鈥 that Sparrow saw there was a bigger market for vinyl emerging.

It was around that time Sparrow realized his developing passion for vinyl was also the passion of others, and he learned he liked selling.

From there, Sparrow continued to sell his vinyl and plastic cassette tape wares at pop-up markets in Mexicali.

鈥淚 already had a small following of local collectors here and in Mexicali, so when I opened up (in El 无毛视频) I had that word of mouth that had amassed over a couple of years,鈥 he said, 鈥渁nd I just keep rolling with it and it kept growing.鈥

鈥淭his is my main hobby in life, and all the people that come back it鈥檚 their hobby too, playing music and collecting records, so it鈥檚 really great,鈥 Sparrow said. 鈥淚鈥檝e made a lot of friends around the way, and I鈥檝e met most of the collectors in the area.鈥

鈥淚鈥檝e met lots of people that are just traveling (through the Valley) because that鈥檚 a thing we (vinyl collectors) do,鈥 he said. 鈥淲e鈥檙e like, 鈥楬ey, is there a record shop here?鈥 so I met people that are traveling from all over the world.鈥

Sparrow said it鈥檚 his 鈥渓ove of music鈥 and 鈥減assion about physical media鈥 that keeps him and his little shop going.

鈥淪ometimes people come and browse 鈥 those are my favorites, people with curiosity,鈥 he said. 鈥淥ther people just see me post a certain time online on Instagram and they鈥檙e like, 鈥業 want that!鈥 and the interaction is over in a few minutes, but that鈥檚 OK.鈥

鈥淚 enjoy the connection with people over music if we have overlapping interests,鈥 the shop owner said. 鈥淚鈥檓 into the majority of (music) that I carry at the shop, so my interests overlap with a lot of the people that end up shopping here, so I like geeking out over normal musichead stuff.鈥

鈥淪ometimes I get mad because I sold something and I wanted to keep it, but no it鈥檚 cool,鈥 Sparrow joked. 鈥淚鈥檝e just been happily chugging along. I鈥檝e never needed to do much advertising. It draws people.鈥

And just as a love for records came from listening to his parents鈥 vinyl collection as a young boy, it seems like history is repeating itself with the shop owner鈥檚 young son Dorian.

鈥淵ou have a tape collection, right Dorian? Cassettes,鈥 Sparrow said to his 6-year-old son.

鈥淯hhh, yeah ... and also I have a Walkman,鈥 Dorian said with youngster self-assurance. 鈥淎nd what I use for meditating, the album is called 鈥楪reen鈥, and also one of the songs is called 鈥楪reen.鈥 It鈥檚 kind of strange.鈥

鈥淚 like the photo on the door,鈥 Dorian said of his father鈥檚 store鈥檚 logo. 鈥溾楤uy, sell, trade!鈥欌 he happily exclaimed.

Discordia Records is located at 113 N. 5th Street in El 无毛视频. For more information on Discordia, its store hours or in-stock artists, contact Sparrow by phone at (442) 236-8054, by email at info@discordiarecords.com or on social media @discordiarecords.

The upcoming 10-year anniversary of 鈥淓xpo Vinyl Mexicali鈥 will be held at the Palenque FEX fairgrounds on Sunday, December 10, from 9 a.m. to 7 p.m.

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